Most business owners are often familiar with a variety of marketing strategies. They try various methods to attract clients, whether through advertisements to promote special deals or targeted social media campaigns. However, one option that may not have occurred to many business owners is an EV charging station.
Let’s look at some of the advantages of electric vehicle charging stations and how your company can demonstrate its commitment to EVs to attract more consumers.
Attract a New and Increasingly Environmentally Conscious Customer Base:
According to a survey conducted by Consumer Reports in 2020, 71% of American drivers would consider purchasing an electric vehicle in the future. That’s a lot of prospective customers who would be searching for an EV charging station soon. Business owners have the opportunity to attract these customers by demonstrating their concerns towards sustainability and by timely entering into the EV charging station industry.
Foster Brand Loyalty:
Consumer views have favored eco-friendly businesses for decades, but recently this issue has gathered a lot of momentum. According to the “2019 CGS Consumer Sustainability Survey,” a company’s sustainable and ethical activities were the second most crucial factor in brand loyalty, only trailing by product quality.
Recruiting and Retaining Top-Performing Employees:
As the work commutes are finally returning to normalcy, many employees are surely contemplating the best-case scenario for them. According to the US Department of Energy, 91 percent of businesses that installed EV charging stations received positive feedback from their employees. As a business owner, you can’t wait too long to offer this perk; otherwise, your top employees may seek elsewhere.
How to Demonstrate Your Support for Electric Vehicles:
Just putting a charging station in place is not enough to maximize your marketing potential. You can do a few other things to ensure that your staff and customers are aware of your plans.
Make a Big Deal Out of It and Advertise It Loudly All Over Your Building:
Anyone entering your building should see that you have an accessible EV charging station ready for them. Display signage in your parking lots and within your establishment indicating that you have chargers and where they can be found.
Promote across Multiple Media platforms:
When it comes to promoting your company’s dedication towards sustainability, it’s important not to overdo it, but it also doesn’t mean you should keep it to yourself. When you build an EV charging station, you have a chance to explain why this initiative is momentous to your company and what it provides to your customers using social media, your website, emails, and press releases.
Participate in Eco-Friendly Events:
Make sure your company participates in events that encourage PEV adoption and promotes EV charging stations. National Drive Electric Week is the most prominent event on the national stage. Your company should also be strongly involved in local activities, as well as engaging with your customer base online.
Time and Tide Wait for None:
The world of transportation is rapidly changing, and all-electric vehicles are at the forefront of that change. By 2030, the United States will likely require more than 55 million charge stations in buildings across the country.
Businesses with a timely response to these ever-changing trends will get the most marketing traction by capturing the attention of customers and employees who are already invested in these problems.
Current Dealers Will Help You Establish EV Charging Stations:
Current Dealers, a turnkey electric vehicle (EV) charging solution, provides market-leading services for installing and upgrading the green power e-mobility infrastructure needed for the mass-market adoption of EVs.
At Current Dealers, we inspect all local regulations, get all the permissions needed, create plans, and decide if any utility improvements are required. From consulting on compliance concerns and engineering needs to analysis and establish whether the project is viable, Current Dealers fulfills all your needs.
Current Dealers provide you with a simple three-part solution to EV charging, including a facility assessment, charger installation, and ongoing service. Contact Current Dealers now and start your journey to owning an electric vehicle charging station.