Why Dealer Operators Should Invest in EV Chargers Now?
By William McCoy
The EVs are coming! The EVs are coming! Read Automotive News along with any other auto media source and the only thing you hear about, outside of the microchip shortage, is the EV revolution. There are approximately 100 different electric vehicles headed to the US by 2025 according to Automotive News. The domestic vehicle manufacturer General Motors’ EV lineup accounts for nearly 30% of that number. Not to mention that high-line automakers such as Mercedes-Benz are planning to launch 10 new EVs by 2025. These companies have invested billions into the electric future, coupled with government incentives to do so. Dealers who see the writing on the wall will outperform and become staples in the all-electric future. Let us examine why.
The interest in EVs is growing faster than most analysts expected thanks to companies like Tesla, who decided to go with an EV-only sales model. And although Tesla can be a four-letter word amongst some dealers, it cannot go unnoticed they have made the possibility of owning an all-electric vehicle a reality for over 1 million customers. Many dealers are already seeing substantial increases in EV buying. “Our EV sales have already doubled since last year”, relates Marissa McCoy, Assistant General Manager at Heidebreicht Chevrolet. Dealers like her are already looking to the future and beginning now to make upgrades to their facilities to accommodate the rise of EVs. “It used to be I would I see a domestic EV every few weeks. But now I see them daily. Everything from Chevy Bolts to Ford Mach-Es is a daily sighting,” relates Sal Estrada COO of Current Dealers.
“The dealers we are working with would not necessarily consider themselves early adopters. But they do see the importance of laying down an electrical infrastructure for an inevitable future that includes EVs,” explains William McCoy CEO of Current Dealers. For many dealers, the growing consumer interest in EVs means that they should also take interest in investing in their customers’ future.
Access and Cost Savings
There are some realities facing dealerships soon. With almost every vehicle manufacturer releasing an EV by 2025, dealers who decide to wait until the last minute to invest in their electric infrastructure run the risk of being left behind. There is already a shortage of licensed electricians. ”Despite the rising salaries, the shortage of skilled labor is getting worse, relates PBS. As the demand for electricians rises, access to them will become increasingly limited. This will lead to some dealers being marooned as they wait their turn for access to licensed commercial electricians.
For car dealers, cutting costs is a perpetual battle. Dealers who choose now to invest in laying the groundwork for the increase in EV sales and service will see substantial savings over those who wait for high demand which equals higher cost. “When we do an EV assessment for a dealer it is with their current electrical needs in mind combined the wiring infrastructure necessary for the future. Then it’s just a matter of plug and play vs complete re-wiring”, explains Estrada. This approach of intentional product planning is what sets Current Dealers apart from other power solution companies and gives their customers a competitive advantage now and in the future.